“The journey of a thousand miles begins with a single step.”

– Lau Tzu

Senior Team


Ala’a is co-founder and managing partner at Aboab & Co  co-leading the Business Strategy & Structure Function. He is responsible for developing strategic business platforms and processes that facilitate the definition of clear business objectives and the adequate structure to materialize on that vision.


 The core focus of operations is to closely examine the practical delivery mechanics of the business from processes to financials in order to ensure efficient and systematic execution of the corporate vision.  Implementing strategies is based on bringing together cross-functional teams with aligned objectives and a bias for pragmatic action.  Through applying state-of-the-art processes and management practices, Operations is able to deliver on strategies while institutionalizing the knowledge and expertise in the client company.