WHO WE ARE
Aboab (pronounced abwab, meaning doors in Arabic) was founded in 2010 to answer to a growing market need for consistent and pragmatic strategies that deliver on business objectives.
Top local and regional entities have come to the realization that sustainable business growth can be achieved through reaching out and truly connecting with the consumer. Hence, an efficient and scientific approach to strategy & organizational streamlining and ultimately positioning, is paramount to a real buildup in capability that enables the delivery on the corporate objectives set fourth.
Aboab lends its strategic consultancy services to organizations from the public and private sector alike.
HOW WE WORK
All Aboab engagements start off with a “Think BIG” session which comprises of a topline scan of the space (industry / category) the business operates in as well as an evaluation of what the business is doing currently to capture that potential. This ensures vision alignment among the Aboab cross-functional team and the principle decision maker from the clients’ side.
Big picture alignment is crucial to establishing clearly defined objectives that will be referenced as guidelines throughout the engagement to deliver strategies and later activities that bring them to life.
The rest of the Aboab modules to delivery work on honing and refining the pre-set objectives across all stakeholders, internal & external, to produce realistic and pragmatic solutions and forward actions that deliver on what has been defined as the organizational vision or outtake desired.
In instances where Aboab’s “Execution Management” is requested on strategies developed, a dedicated cross-functional team is utilized with the option of being embedded within the clients’ organization.
Placing a small functional team to operate within the client’s organization allows for quick turn around and the transfer of learning and process to the client’s team as the project progresses. Furthermore, it enacts the corporate mandate for this team to drive operational solutions as apposed to outsourcing and accelerating marketing spend.
Overall Aboab is poised to take companies and projects to their full vision potential while ensuring the execution of that vision is phased to deliver on corporate capability and business objectives. We simply like to call it Strategy into Action.