Wiam is a Partner at Aboab & Co, leading the Social Impact Function. She is responsible for developing business strategies that solve pressing community issues. Her passion is creating shared value using streamlined and collaborative approaches, which supports companies and organizations to achieve a triple bottom line- that positively impact profit, society, and the overall environment.
Wiam launched her career with Unilever where she handled Unilever Arabia’s Food and Beverage Consumer and Market Insight across MENA. Subsequently, she continued her consulting career with Bain and Company’s Middle East practice in Dubai.
She has spearheaded nationwide programs addressing pressing socioeconomic issues in areas of health, financial literacy, and career planning. She brings to the table a robust foundation in strategy, brand equity development, CSR, and local market expertise.
Wiam holds an MBA from University of California – Berkeley.