If there’s no strategy – there’s no action.
Our reliance and belief in a sound strategy makes it one of Aboab’s central pillars. A typical engagement starts by arranging multiple face-to-face sessions with our clients, where we look to uncover the root s of where they are and their desired destination. This ensures that our recommendations are based on solid realities and address pressing issues. With a bulletproof understanding, the team engages on building the journey to the desired destination. This process is built following a scenario analysis, dissection of international and local case studies, and drawing heavily on the experience of the team. Throughout the engagement, we remain cognizant of the client’s heritage, existing perception, aspirations, and sensitivities of the environment at a micro and macro level.
Social impact strategy setting follows a similar model. We believe social impact requires robust assessment. Thus, we utilizing the Theory of Change to determine and measure output, outcome, and desired impact.